Gear Friday Canon Style

I’m sure you’ve all heard the news but Canon has just announced six new L Series lenses and one new prosumer grade DSLR, the EOS 60D. Below are the links to the various news releases and other technical information from Canon.

Canon EF 70-300mm f/4-5.6L IS USMAll well and good but this new lens really caught my attention. The new EF 70-300mm f/4-5.6L IS USM lens offers a very unique design in a high performance zoom lens with outstanding mobility. If you’ve ever hand held Canon’s EF 100-400mm “push-pull” zoom lens or the EF 300mm f/4L prime you’ll understand my excitement.

The new EF 70-300mm f/4-5.6L IS USM is very compact at 143mm in length as compared to the EF 100-400mm which is 189mm long and the EF 300mm f/4L which is 212mm long. With its impressive zoom range and compact size, the EF70-300mm f/4-5.6L IS USM is well suited to landscape, nature and wildlife photographers who have grown tired of lugging around their heavy super-telephoto or super-zoom lenses.

Canon has also pulled out all the stops on new technology in this lens with two ultra-low dispersion (UD) elements and Canon’s Super Spectra Coatings designed to reduce ghosting and flare. This lens also incorporates Canon’s latest generation Image Stabilization (IS) system providing an impressive four-stop IS advantage. The lens’ eight-blade circular aperture also offers excellent bokeh that’s ideal for wildlife shooting. The lens’ autofocus system promises to be very fast and quiet thanks to a ring-type USM motor and as with all L-series lenses, full time manual focus is available. Canon has also coated the front and back lens elements with a new Fluorine Coating (similar to the DSLR’s LCD coating) which helps prevent smears or fingerprints from sticking.

But what’s really exciting about this new lens is the $1500 price tag. I honestly expected this lens to cost well over $2000 initially. What a pleasant surprise!

I’ll be reviewing this lens in detail as soon as my loaner comes in from Canon so stay tuned!

Canon Focuses On Professionals By Introducing Six New L-Series EF Lenses And Accessories

Preorder the Canon EF 70-300mm f/4-5.6 IS L USM Lens at Adorama