I’m Going Fishing

Here are a few shots taken last month at Buescher and Bastrop state parks near Smithville, Texas. I’m in the middle of writing an article to go along with these shots and hope to get it published in Texas Parks & Wildlife or Texas Highways if I’m lucky.

I drove up to this spot with Brad Paisley’s “I’m Gonna Miss Her” playing on the radio and the song seemed to capture the mood perfectly on that hot summer afternoon.

Well I love her, But I love to fish
I spend all day out on this lake and hell is all I catch
Today she met me at the door, said I would have to choose
If I hit that fishin’ hole today, she’d be packin’ all her things
And she’d be gone by noon . . .

Well I’m gonna miss her when I get home
But right now I’m on this lakeshore and I’m sittin’ in the sun
I’m sure it’ll hit me when I walk through that door tonight
That I’m gonna miss her, Oh lookie there I’ve got a bite

I'm Going Fishing

I’m Going Fishing – Bastrop, Texas
Copyright © 2010 Jeff Lynch Photography
Shot taken with a Canon EOS 5D Mark II set on aperture (Av) priority using an EF 70-200mm f/4L USM lens tripod mounted. The exposure was taken at 200mm, f/16 for 1/10th of a second at ISO 100 with a Singh-Ray warming polarizer filter. Post capture processing was done in Adobe’s Lightroom 3.

Click on the image above for a larger version.

Bastrop State Park Cabins

Bastrop State Park Cabins – Bastrop, Texas
Copyright © 2010 Jeff Lynch Photography
Shot taken with a Canon EOS 5D Mark II set on aperture (Av) priority using an EF 70-200mm f/4L USM lens tripod mounted. The exposure was taken at 144mm, f/16 for 1/10th of a second at ISO 100 with a Singh-Ray warming polarizer filter. Post capture processing was done in Adobe’s Lightroom 3.

Click on the image above for a larger version.

Fishing at Bastrop State Park

Fishing at Bastrop State Park – Bastrop, Texas
Copyright © 2010 Jeff Lynch Photography
Shot taken with a Canon EOS 5D Mark II set on aperture (Av) priority using an EF 70-200mm f/4L USM lens hand-held. The exposure was taken at 155mm, f/8 for 1/125th of a second at ISO 100 with a Singh-Ray warming polarizer filter. Post capture processing was done in Adobe’s Lightroom 3.

Click on the image above for a larger version.

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How Much To Charge?

Making Money at PhotographyA young man and budding photographer that I met a couple of years ago called me this afternoon with a question on how to price his work. It’s a great question, especially in today’s economy and I’m not sure I did a very good job of explaining things in the few minutes that we spoke. It’s also a question that comes up frequently during my workshops and speaking engagements.

I’m sorry to say that in business (any business) the value of the product or service you provide and the price you can charge has absolutely nothing to do with how much effort you put into creating that product or providing that service. If it did, we would all be millionaires.

Let me repeat that for those of you thinking you’ve misunderstood me.

The value of the product or service that you provide and the price you can charge has absolutely nothing to do with how much effort you put into creating that product or service.

Experienced sales and marketing people from around the globe will read this simple sentence and nod quietly in agreement but folks that make things (creative professionals in any industry) seem to have the most trouble understanding this concept. Right now I’ll bet you’re thinking “Wow, Jeff is off his rocker today” and “what the hell do you mean that my efforts have nothing to do with the value of my work”, but hear me out before you pass judgement.

Question: If the value (price) of your product or service is not determined by the effort (cost) it took to create it, then what determines the price you can charge?

The short answer is  ”You do. Only you.” and no, I’m not joking.

The long answer is that you determine the price and your customer determines if the value of your work is worth the price. This dynamic hasn’t changed one bit since the beginning of human history and it never will. Even before money was invented, people used the barter system to determine value and price. It’s pretty much a natural law.

The good news is that the sky’s the limit and when times are good, many creative professionals (in many industries) make a healthy living if they are smart and frugal. The bad news is when times are bad, many creative professionals find themselves unable to make enough profit to cover their expenses.

My pricing formula is very simple and straight-forward. I do not give away my work, no matter how bad the economy is doing. When folks contact me about buying the rights to an image, doing product photography or (heavens forbid) shooting a senior portrait, I will almost always ask a simple question, “What’s your budget?“.

Almost everyone I’ve ever done work for in engineering or photography has an idea of what they want to spend on a project and this simple question cuts right to the heart of the matter. However, in today’s economic climate I am very (VERY) aware of how little extra cash most small (and really small) companies have to spend on photography and I will always try to find a way to a “price” that works for both of us.

For example, I’ve recently started shooting interiors, exteriors and surrounding areas for B&B’s (bed & breakfast inns) in the Texas Hill Country. Most of these are mom & pop operated small businesses looking to make some extra cash on the weekends. These folks generally advertise their places on the Internet and use their web site as an online reservation system. There are several really nice software packages available (hosted) that provide a template that the owners fill in with text and photographs.

Some B&B’s do a great job with their images but many just take their own snapshots and post them up “as is” with no color correction, using the wrong resolution, etc. Nothing drives away potential customers as fast as poor photography of the interior and exterior of a Bed & Breakfast. I’ll post later about my interior lighting setups (stolen from David Hobby) and exterior natural light shots (Two words: Tilt & Shift).

What I offer them is a much higher quality set of images that they can use royalty free for a very reasonable and very negotiable price. In fact, there are a few that I work for that pay me in “trade” (room & board) when I’m traveling through the area. They get some really nice images for their web site and brochures and I get a comfortable bed and a hot meal during my travels. This barter system also extends to some of the small town restaurants I frequent in my travels. And since these folks get to see me more often and get to know me better, when the economy turns around I’ll be positioned to get any new photographic work they need done.

One thought to leave you with. Selling your product or service “for nothing” sets a very dangerous precedent that will come back to bite you when the economy picks up (yes, it really will get better). Once you’ve given away your “work”, that customer knows just how low you are willing to go to land the job. In boxing that’s called “telegraphing your punches” and it usually ends up with you getting the #$%^& beat out of you.

So, the next time your back is against the wall negotiating a price, be brave and ask “what’s your budget?”. Be willing to walk away from “free” but keep the idea of “trade” (barter) in the back of your head. I think you’ll be surprised how many jobs you can land.

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The Big Valley

I love the sunshine and that’s a fact. There’s nothing better for an aching back than the warmth of the Texas sun on a hot summer afternoon. And there’s nothing better for the soul than the blue sky and white clouds of the Texas canyons.

A young friend from Vancouver and wonderful photographer, Sabrina Henry often comments that I seem to find the best weather to capture here in Texas.  Since the Lord has seen fit to give us over 300 days of sunshine per year, I do feel obligated to enjoy as many as possible. Odds are, if the sun is shining, the sky is deep blue and the clouds are white and fluffy, you’ll find me somewhere in the Hill Country with my nose pressed against the LCD of my camera.

Folks, we have only a certain number of days on this earth. Every sunny day is a blessing and life is just too short not to enjoy it to its fullest. So saddle up, lock and load. And if you see a gray haired old guy enjoying the late afternoon sun, wander on over and say hello. There’s always room for another tripod here in Texas!

The Big Valley

The Big Valley – Palo Duro Canyon State Park, Texas
Copyright © 2010 Jeff Lynch Photography
Shot taken with a Canon EOS 5D Mark II set on aperture (Av) priority using an EF 24-105mm f/4L IS USM lens tripod mounted. The exposure was taken at 45mm, f/16 for 1/30th of a second at ISO 100 with a Singh-Ray warming polarizer filter and 2-stop graduated neutral density filter. Post capture processing was done in Adobe’s Lightroom 3.

Click on the image above for a larger version.

View Location on Panoramio & Google Earth: The Big Valley – Palo Duro Canyon State Park, Texas

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The Bluest Skies in Texas

I’m a sucker for a good country song and back in ’88 it was Restless Heart‘s “The Bluest Eyes in Texas” which made it to the top of the country charts that year. It’s still a great song for hot Saturday afternoon in the Texas Hill Country.

Yes Sabrina, I do seem to find the bluest skies in Texas!

Monument Hill Summit

Monument Hill Summit – La Grange, Texas
Copyright © 2010 Jeff Lynch Photography
Shot taken with a Canon EOS 5D Mark II set on aperture (Av) priority using an EF 17-40mm f/4L USM lens tripod mounted. The exposure was taken at 21mm, f/18 for 1/20th of a second at ISO 100 with a Singh-Ray warming polarizer filter. Post capture processing was done in Adobe’s Lightroom 3.

Click on the image above for a larger version.

View Location on Panoramio & Google Earth: Monument Hill Summit – La Grange, Texas

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The Quiet of Palo Duro Canyon

Most folks visit the Texas Panhandle with it’s gorgeous plains and incredible canyons to gaze upon a part of the old west and think of simpler times. According to the park rangers, most folks that visit Palo Duro Canyon State Park stay for only a few short hours perhaps to watch the sunrise and then be on their way to destinations unknown. To many, the canyons are a tourist stop on their way through life.

But for others, those that live nearby or return each year, the canyon becomes a part of their daily thoughts, their prayers and their soul. They return to the canyon again and again, drawn by its simple beauty and its majesty. Many prefer to visit Palo Duro Canyon by themselves to experience what few folks ever do these days, the perfect quiet of the canyon at dusk. In all my years and all my travels, I’ve found few places on this planet that invite you to sit back and enjoy the end of the day more than the quiet of Palo Duro Canyon.

Palo Duro Canyon at Dusk

Palo Duro Canyon at Dusk – Claude, Texas
Copyright © 2010 Jeff Lynch Photography
Shot taken with a Canon EOS 5D Mark II set on aperture (Av) priority using an EF 24-105mm f/4L IS USM lens tripod mounted. The exposure was taken at 28mm, f/16 for 1/6th of a second at ISO 100 with a Singh-Ray warming polarizer filter. Post capture processing was done in Adobe’s Lightroom 3.

Click on the image above for a larger version.

View Location on Panoramio & Google Earth: Palo Duro Canyon at Dusk – Claude, Texas

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Gear Friday Canon Style

I’m sure you’ve all heard the news but Canon has just announced six new L Series lenses and one new prosumer grade DSLR, the EOS 60D. Below are the links to the various news releases and other technical information from Canon.

Canon EF 70-300mm f/4-5.6L IS USMAll well and good but this new lens really caught my attention. The new EF 70-300mm f/4-5.6L IS USM lens offers a very unique design in a high performance zoom lens with outstanding mobility. If you’ve ever hand held Canon’s EF 100-400mm “push-pull” zoom lens or the EF 300mm f/4L prime you’ll understand my excitement.

The new EF 70-300mm f/4-5.6L IS USM is very compact at 143mm in length as compared to the EF 100-400mm which is 189mm long and the EF 300mm f/4L which is 212mm long. With its impressive zoom range and compact size, the EF70-300mm f/4-5.6L IS USM is well suited to landscape, nature and wildlife photographers who have grown tired of lugging around their heavy super-telephoto or super-zoom lenses.

Canon has also pulled out all the stops on new technology in this lens with two ultra-low dispersion (UD) elements and Canon’s Super Spectra Coatings designed to reduce ghosting and flare. This lens also incorporates Canon’s latest generation Image Stabilization (IS) system providing an impressive four-stop IS advantage. The lens’ eight-blade circular aperture also offers excellent bokeh that’s ideal for wildlife shooting. The lens’ autofocus system promises to be very fast and quiet thanks to a ring-type USM motor and as with all L-series lenses, full time manual focus is available. Canon has also coated the front and back lens elements with a new Fluorine Coating (similar to the DSLR’s LCD coating) which helps prevent smears or fingerprints from sticking.

But what’s really exciting about this new lens is the $1500 price tag. I honestly expected this lens to cost well over $2000 initially. What a pleasant surprise!

I’ll be reviewing this lens in detail as soon as my loaner comes in from Canon so stay tuned!

Canon Focuses On Professionals By Introducing Six New L-Series EF Lenses And Accessories

Preorder the Canon EF 70-300mm f/4-5.6 IS L USM Lens at Adorama

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Framing Your Subject

I really enjoy landscape photography and I enjoy teaching landscape photography, especially to folks just getting started with this hobby of a lifetime. I’ve never been a fan of rules (it comes from growing up in the 60′s), especially rules about photographic composition.

In fact, I generally start off my lectures by telling everyone to forget the rule of thirds. The looks I get when making this simple statement are amazing. From abject horror to tearful sorrow. It never ceases to amaze me how entrenched an idea can become if it’s repeated enough times. I honestly never understood the rule of thirds and after 35 years of shooting it’s way too late to learn.

What I do try to teach folks is to understand how the human mind “sees” an image. How the proper foreground can lead a viewer “into” your image and how the proper background can keep a viewer “inside” your image. I also try to teach folks to frame their subjects in such a way that the viewer spends as much time as possible “looking around” and enjoying your image. The whole idea is to lure the viewer deeper and deeper into your image and to keep him or her there for as long as possible (usually less than 3 seconds, honest).

Upper Pedernales Falls

Upper Pedernales Falls – Johnson City, Texas
Copyright © 2010 Jeff Lynch Photography
Shot taken with a Canon EOS 5D Mark II set on aperture (Av) priority using an EF 70-200mm f/4L IS USM lens tripod mounted. The exposure was taken at 93mm, f/22 for 8/10th of a second at ISO 50 with a Singh-Ray warming polarizer filter. Post capture processing was done in Adobe’s Lightroom 3.

Click on the image above for a larger version.

View Location on Panoramio & Google Earth: Upper Pedernales Falls – Johnson City, Texas

Take this shot of the upper section of Pedernales Falls for example. Last spring I walked around this section of the falls and took over 50 shots from various angles, elevations and positions. None of the compositions really appealed to me until I walked behind this large, cup-shaped boulder and small tree. Just as soon as I had framed the falls in the curve of the rocks I knew I had found the shot I wanted. The fact that the background also curved over the falls provided the symmetry I was looking for.

Now I had a nice foreground to lead the viewer into the image. The falls in the middle-ground as my main subject and the rocks and trees in the background keeping the viewer inside the shot. (Of course this all could be a figment of my 60′s delusions ;-) )

I also try to teach folks that learning this stuff takes practice and that there is no “right way” or “wrong way” to compose a landscape shot. I’ll be the first to admit that upon visiting a new location, I’ll take 40 or 50 shots from various angles using different compositions and cull through them back in the office until I find the few that I like. Even though I shoot over 30,000 exposures in a year, my overall hit rate is generally less than 10%.

Yes, landscape photography is a lot like baseball. The more times at bat, the better your average. And like baseball, it’s also true that for spectators (husbands or wives that dutifully follow their spouse on workshops), landscape photography is about as exciting as watching the grass grow at Wrigley Field.

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The Making of Camelot

Vision & VoiceIf you haven’t read David duChemin’s latest book Vision & Voice: Refining Your Vision in Adobe Photoshop Lightroom then you’re missing out on what’s possibly the best overall “guide” to using Adobe Lightroom ever written. Like all of David’s books, it’s written for photographers (right-brain) not computer geeks (left-brain).

If you want to explore the minutia of sharpening, color spaces, key-wording, bla, bla, bla then find another book. But if you want concrete examples from start to finish of how and (more importantly) why David processes his images, then buy this book now!

The Making of Camelot
I took this shot several weeks ago during a trip to the Texas panhandle. I had seen this Tule Canyon butte featured in Wyman Meinzer’s 2001 book Canyons of the Texas High Plains and was captivated by its resemblance to a medieval castle. I also wanted to find an image that I could use to practice some of David’s post-capture magic.

Step 1: Zeroed
Every few months I’ll get an email or comment asking me what my “raw” image looked like before I began “developing” it in Lightroom. I get this question a lot from folks that live up north where the sun doesn’t shine quite as brightly as it does here in Texas. The assumption is that I’ve somehow “cheated” to make the image look better than it did in real life.

Camelot (Zeroed)

So for those of you that “knew” I was cheating all along, here is the proof! A raw file exported to a JPEG using Lightroom 3′s “Zeroed” preset. No added contrast, vibrance, clarity, luminance, exposure, brightness, fill light, black point, blah, blah, blah. A dull, lifeless, underexposed raw file.

The only trouble is, this image doesn’t look anything like what I remember seeing.

Step 2: Normalized
So while David prefers to start out with a “zeroed” file, I most often begin with Lightroom 3′s default settings which include brightness & contrast as well as applying a medium contrast tone curve using whatever white balance you took the shot at.

Camelot (Default)

Now, this is much closer to what I remember.

Step 3: Camera Calibration
Strangely enough I now begin by working “up” the panels in Lightroom 3′s Develop Module. Nine times out of ten, I’ll use the “Camera Standard” (Canon 5D Mark II) profile for my landscape images because it tends to deepen the earth tones and adds contrast to the blue sky.

Camera Calibration

Camera Calibration in Lightroom 3

Step 4: Lens Corrections
Next I use the new Lens Corrections settings and check the Enable Profile Corrections box which fixes any barrel or pincushion distortion, chromatic aberration and vignetting problems inherent in my Canon EF 17-40mm f/4L USM lens. This is similar to what the well respected PTLens plugin from Tom Niemann does in Photoshop, although the effect in Lightroom 3 is more subtle.

Lens Corrections

Lens Corrections in Lightroom 3

Step 5: Basic Settings
My next step is to adjust the Basic settings such as White Balance (usually set for Daylight depending upon the image), Clarity (which adds some wonderful mid-tone contrast) and Vibrance (which is more subtle than adding saturation).

I generally adjust the White Balance to somewhere between 5000K and 5500K in Lightroom to make the images match what I remember seeing. This is a key step in creating the mood you want in the image.

Basic Settings

Basic Setting in Lightroom 3

At this point in my workflow, I’ll also adjust the Exposure, Recovery, Brightness and Contrast settings until I find the right exposure balance (lights and darks) and tone (color gradations) for the image. I may spend as little as ten minutes or as much as several hours trying different combinations until I achieve the look and feel I want.

Step 6: Tone Curve
Next I generally adjust the Tone Curve by setting the Point Curve to Medium Contrast which adds some much contrast to the entire image. Notice how I’ve set my “Shadows” slider to bring back some detail in the deep shadows on the right side of the butte.

Tone Curve

Tone Curve in Lightroom 3

Note: It’s important to remember Ansel Adams’ Zone System. To make a scene look realistic you need some bright whites and pure blacks in the shade, so a little “clipping” in the histogram is perfectly acceptable.

Step 7: Luminance
My final “tweaks” to the image are done by adjusting the Luminance settings. This is where my fine tuning is done to create drama in my images. I’ll generally reduce the Aqua and Blue color values to darken the sky and make the clouds stand out more. I’ll also increase the Green and Yellow luminance values to enhance the color of the foliage.

Note: I’ve found nothing in Lightroom 3 that works half as well as a circular polarizer does in the field to enhance contrast and add saturation to an image. Just something to think about.

Luminance

Luminance Settings in Lightroom 3

Small, incremental changes go a long way here, so I’m careful not to push things too far and end up with an image that looks unrealistic. I have enough trouble with folks that don’t live in Texas believing that our skies are actually this blue and our clouds this white.

Step 8: Repeat as Necessary
When using Lightroom’s Develop Module to create your personal VDW (Vision Driven Workflow) the Virtual Copy is your best friend. The undo history is a great feature but nothing beats creating a Virtual Copy at key points in your workflow. Once you’ve made these copies, you are free to experiment to your heart’s content with no fear of finding your way back from a creative dead-end in Lightroom.

The Results
I wanted to create an image that you might imagine seeing on a hot summer afternoon in jolly old England, looking up at the grandeur of Camelot. Let your mind wander and suspend your disbelief for a moment. Gaze up at the battlements atop the towers of the castle.

I can almost here Richard Harris singing . . .

Where once it never rained till after sundown,
By eight a.m. the morning fog had flown…
Don’t let it be forgot
That once there was a spot
For one brief shining moment that was known
As Camelot.

Now, this is how I remember the scene looking.

Camelot

Camelot – Silverton, Texas
Copyright © 2010 Jeff Lynch Photography
Shot taken with a Canon EOS 5D Mark II set on aperture (Av) priority using an EF 17-40mm f/4L USM lens tripod mounted. The exposure was taken at 22mm, f/16 for 1/25th of a second at ISO 100 with a Singh-Ray warming polarizer filter. Post capture processing was done in Adobe’s Lightroom 3.

Click on the image above for a larger version.

View Location on Panoramio & Google Earth: Camelot – Silverton, Texas

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